The near-term future will be one that is defined by unprecedented patient need.

Patient demand has shifted and COVID has had an impact across several dimensions. Maintaining patient access to care and adherence to treatments require a step improvement in how we deliver for patients. Becoming a true partner to patients, as things shift, will require far more than just listening. True support and experience will only be delivered by an ethnographic, behavioral and design-led approach to achieve true understanding. Fresh challenges mean capturing multiple dimensions of emotional and physical needs. Only then can we innovate to deliver better solutions. 

Access this free on-demand webinar if you are motivated to upgrade your patient engagement and design process. We will reveal:

  • The results of recent ethnographic and behavioral studies, which reveal new attitudes to health since the pandemic
  • A grounding in behavioral and empathetic approaches to design
  • New tools and and frameworks that enable deeper approach to patient understanding
  • New opportunities for your company to deliver for patients

Meet The Panelists:

Paul Simms : : Moderator, Pharma Provocateur
David McDonald : : Founder and CEO, LIFT
Anne Najjar, R.Ph. : : Global Head of Patient Experience, Abbvie
Gregory Miller : : Global Head of Marketing, Stallergenes Greer

Have an access code? Enter it here to view the webinar.