LIFT Anthropologist: Hey, Ive got some good news… and I’ve got some bad news. Which one you wanna’ hear first?

Prospective LIFT Client: Ugh… Let’s save the best for last, give me the bad news first.

LIFT Anthropologist: Good answer.

The bad news:

The road ahead—post COVID—will be formidable and transformative. Patients, clinical staff, doctors, caregivers, hospital executives, device companies, pharmaceutical professionals, patient experience professionals, researchers, safety teams, education professionals, patient empowerment teams, and the list goes on and on. We are all entering a life-changing time in our careers (and lives) as a direct result of COVID-19.

The good news:

Anyone who is affected in the post COVID-19 world—and that’s everyone—has a voice to share. It’s a quintessential moment for folks who champion innovation and design thinking as a framework for change. The more voices the better—and the more relevant and salient the voice? Well, thats just gold. 

Prospective LIFT Client: What’s the point?

LIFT Anthropologist: Every healthcare professional (and consumer) we encounter is facing a very real imperative to rethink their business (or wellbeing) strategies—everyone.

And, more importantly, it is clear that there are many fresh and notable voices informing and driving change across the healthcare landscape. And they all must be heard.

Having a framework that champions diversity, inclusion, and multiple disciplines and voices as we navigate the path forward is going to be very important. The tools and protocols of design thinking offer that very framework. And every category of stakeholder has important insight to share. It’s perfect… I’m so excited. It’s a “coming out” for design thinking in healthcare! 

Think about it. 

Regardless of your area of focus, innovation and change are at hand:

  • Hospitals are seeking to elevate targeted service lines as they reopen.
  • Health networks are struggling with how to reengage internal stakeholders.
  • Health systems are intent on implementing telemedicine at scale.
  • Pharma brand are seeking best practices for patient support post Covid-19.
  • Academic medical centers are seeking to reengage clinical trials.
  • Life science companies are struggling with brand identity and messaging.

Regardless of where your particular area of focus lay, we are all seeing the world through a new lens and you need to draw on a wide swath of perspectives in order to get the next move right. Healthcare design thinking is your new best friend!

Every one of our clients agree:

As we begin to recover from the Covid-19 experience, there is one thing for certain: 

The way people interact with healthcare and the various systems of care delivery that they depend on has changed. At LIFT it’s in our DNA to understanding and include as many stakeholders as possible in change strategy. Diversity is key to a successful recovery.

The genie is out of the bottle, and we both know that our brands have to adapt—there is no turning back. And design thinking offers a perfect framework to navigate change through that all important “empathy” lens.

Design thinking—the only framework for change that is inclusive.

The tools and protocols of design thinking provide several important advantages to healthcare brands seeking to innovate and adapt to the ever-evolving consumer-centric delivery landscape.

  • Design provides an excellent environment to engage in strategic and creative thinking that champions innovation and change at scale.
  • Design thinking champions ethnography and qualitative insights from stakeholders.
  • Stakeholder insights can be organized into thematic data sets and explored in design thinking workshops.
  • Design workshops provide a perfect framework that will guide multi-stakeholder teams through the innovation and change process.
  • Design workshops allow for the purposeful exploration of themes snd insights that are gained through a lens of empathy.
  • Design thinking programs allow for ideas to emerge collaboratively.
  • Design thinking allows for ideas to be shared, tested, changed, re-tested, and implemented with confidence.
  • Design facilitates the cultivation of an adaptive culture where people do not resent change but rather champion it.
  • Design can lower barriers of bias and siloed perspectives by nurturing a productive and fruitful problem seeking and problem solving experiences.
  • Design sets the stage for an inclusive culture of innovation and change.
  • Design thinking is awesome, and anyone who uses it will find themselves at an advantage in market.
  • Design leads to ideas lead to change that everyone is bought into because everyone is participating.

Make healthcare design thinking your foundation for change.

The paradigms and strategies impacted by marketing, community engagement, and care delivery are changing fast and you need a framework to help engineer change that champions the unique needs of your brand and the communities you serve. Embracing design thinking as your innovation framework will help you, your brands and (more importantly) your various stakeholders find a path forward.

At LIFT we are keen to provide a framework for impactful strategy and implementation at scale. It’s not all about what doctors want, or clinical staff want, but rather what your patients and community at large want. Design can lower some of those barriers and open the door to a fresh and purposeful culture of innovation that champions human engagement; education; empowerment; and that cultivates a more competent patient, caregiver, clinician, or internal stakeholder.

Our approach to strategy starts with some insights and design workshops intended to champion a diverse point of view. Next, we help generate prototypes and solutions that are grounded in human understanding. Then we help you test and iterate your ideas for maximum effect at scale. We would be honored to show you how we can help you.

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