Revolutionizing the Urban and Rural Healthcare Delivery Model
PEDIATRIC HEALTH IMPROVEMENT COALITION
Transforming Health Care Access
- Design Thinking
Deliverables & Tactics
- Human-Centered Outreach Strategy & Tools
- Documentary Filmmaking
PHIC approached LIFT with the challenge to spread the vision of school-based health clinics to key stakeholders, many of whom were unconvinced or confused about the model.
Develop a model for school-based health care that considers the all stakeholders involved.
From the insights gained, LIFT created product branding and an integrated communications plan to educate stakeholders and the community about PHIC’s vision for school-based health clinics. PHIC and LIFT used these to engage select members of the community and leadership to foster partnership in improving community health through cultivating the adoption of school-based healthcare solutions. PHIC has made great strides in developing partnerships. Currently, they have partnered with Erlanger Children’s Hospital to pilot telemedicine programs in five Hamilton County schools and are looking to expand operations across Eastern Tennessee.