LIMIT JIA

The Recruitment and Retention Challenge

Recruitment has long been the Achilles heel of randomized, controlled, clinical trials. Oftentimes, clinical trials fail to deliver useable results due to failures in recruiting enough participants. The LimitJIA clinical trial faces an additional hurdle, as the clinical trial seeks to recruit participants within 6 months of diagnosis for an incurable chronic condition.

Strategic Foundation

Ethnography
Design Thinking
Quantitative and Qualitative Research

Deliverables & Tactics

Ethnographic Research Study
Custom Patient Engagement Protocols
Real World Qualitative Evidence

PROGRAM OVERVIEW

LIFT was hired by CARRA as part of a PCORI-funded effort to explore and prototype solutions for clinical trial recruitment challenges using ethnography, design thinking, and traditional qualitative and quantitative methods.

OBJECTIVE

To understand the parent’s reality upon diagnosis of a child with JIA at first joint.
To identify key factors related to clinical trial participation and retention.
To use an iterative design strategy to increase clinical trial participation and retention.

TARGETED AREAS OF FOCUS

Juvenile Idiopathic Arthritis
Clinical trial recruitment
Clinical trial retention

GOALS

Understand the emotional state and lived experience of parents and patients at the time of diagnosis
Assess the acceptability and effectiveness of clinical trial recruitment and retention materials
Iteratively design appropriate recruitment and retention materials over the course of the clinical trial

CHALLENGES

Navigating regulatory mandates on communication.
Identify key factors to recruitment for a population that may not be ready to participate in research.

METHOD

Co-design with diverse stakeholders
Ethnographic immersions supported by film documentation
Traditional methods including telephone interviews and electronic surveys
Thematic analysis of findings

Outcome

This study is ongoing. LIFT has completed a design thinking workshop and designed the initial tools for recruitment and evaluation. Protocol and IRB are finalized and this study will run through 2020.

Interested in learning more?

If you would like to take a deeper look at LIFT or to better understand our unique end-to-end approach to solving complex marketing and patient communications programs, please let us know. We will gladly share a deeper look into how we do it.

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CASE STUDY