CHATTANOOGA, TENN. — LIFT, a healthcare research, design, and marketing strategy firm serving the consumer healthcare and life science spaces, announced today that Dave Chlastosz has been named President of the firm, effective immediately. LIFT founder David McDonald will continue to serve as the company’s as Chief Executive Officer, a role he has held since establishing the agency in 2012.

Chlastosz was hired as the agency’s Director of Content Strategy in 2016, and subsequently promoted to executive vice president and partner in 2017. In this new role, he will be responsible for directing the continued growth, development, and strategic positioning of the agency, as well as the leadership and management of day-to-day operations of its Chattanooga headquarters. He will also continue to lead the development of the firm’s executive advisory board. 

“These past four years have been a tremendous journey, and Dave has been both a rock and a guiding light as we have moved to gain important traction in one of the largest and most competitive markets in the world,” McDonald said. “His no-nonsense leadership approach and his incisive business acumen has proven invaluable to me as an entrepreneur and to our clients and, of course, the amazing LIFT team. We’re growing, and we need a leader like Dave on point as we continue to compete. I am honored to see him take on this tremendous responsibility.”

Prior to joining LIFT, Chlastosz established and led the in-house content marketing practice for Chattanooga-based advertising agency The Johnson Group. He also played a key role in shaping and advancing digital content and brand activation strategies for BlueCross BlueShield of Tennessee and supported content strategy, social media, and public relations initiatives for numerous Fortune 100 companies as an account architect at Fahlgren Mortine in Columbus, Ohio—one of the nation’s top integrated communications agencies.

“I have been privileged to be part of a dynamic team made up of some of the smartest minds in human centered research, design, and strategy,” Chlastosz said. “Stepping into this new role, I am both thrilled and humbled to have the opportunity to lead this company, its incredibly talented staff, and its forward-thinking clients as we continue to champion empathy and the human condition in healthcare marketing through the practical applications of ethnography and design thinking.”

Since 2018, LIFT has experienced significant growth and traction in the healthcare marketplace due to their unique approach to patient-centered healthcare marketing. Hospital networks, pharmaceutical companies, and medical device makers have engaged LIFT to help them advance a fresh approach to stakeholder understanding, education, and marketing. LIFT’s growth trend has fueled the need for a more formalized leadership structure, and Chlastosz will lead the company into what is anticipated to be a dynamic period of positive change and scale.

“These are exciting times for LIFT and I am thrilled to have the management team we have,” McDonald added. “Dave’s leadership in the coming years will be very important not just for our company’s future, but for our clients and prospects who seek a solid partner in their pursuit of human-centric healthcare marketing.”


Headquartered in Chattanooga, Tenn. with additional offices in Jupiter, Fla., LIFT is an independent healthcare research, design, and marketing strategy firm serving the consumer healthcare and life science spaces. Through the practical applications of design thinking and ethnography, LIFT specializes in illuminating human-centered insights and strategy for healthcare marketers seeking to impact their Share of Experience™. To learn more, visit