Fuel Your Hospital’s Strategic Velocity with MarketVoice
Understanding
Illuminate and understand the lived experiences of stakeholders.
Thinking
Provide important context and a creative foundation for marketing program creation.
Impact
Pull through insights to optimize your marketing budget and maximize impact.
“Some organizations believe that numbers are a far more superior form of knowledge than stories. This is short sighted. All numbers still need interpretation and analysis. And if they want to be understood and actionable, they need stories.”
—Tricia Wang triciawang.com
“Some organizations believe that numbers are a far more superior form of knowledge than stories. This is short sighted. All numbers still need interpretation and analysis. And if they want to be understood and actionable, they need stories.”
—Tricia Wang triciawang.com

“When healthcare systems prioritize human understanding over the collection of faceless data points, they will cultivate greater value for their businesses, more competent consumers, better outcomes financially and clinically, and a stronger connection with their community as a whole. We call it strategic velocity, and it works.”
—DAVID MCDONALD
CEO and Founder, LIFT
PRINCIPLES IN PRACTICE. INSIGHTS IN ACTION.
Learn about how four hospitals across the country have partnered with LIFT to explore and understand unique strategic areas of market and/or marketing focus using mixed-methods human-centered research.
FREQUENTLY ASKED QUESTIONS
What is MarketVoice?
How does MarketVoice differ from traditional market research?
Why MarketVoice?
What's included in a typical MarketVoice report?
“For the first time in decades, there is a fresh and compelling way for hospital marketers to approach their craft—it’s called MarketVoice and it’s going to forever change the way we think about marketing and market research.”
—David McDonald CEO & Co-founder, LIFT
“For the first time in decades, there is a fresh and compelling way for hospital marketers to approach their craft—it’s called MarketVoice and it’s going to forever change the way we think about marketing and market research.”
—David McDonald CEO & Co-founder, LIFT