MarketVoice™

A BETTER WAY TO INVEST IN RESEARCH AND INSIGHTS

MarketVoice is a new and innovative approach to market research that draws on quantitative and qualitative approaches to market and stakeholder understanding.

Fuel Your Hospital’s Strategic Velocity with MarketVoice

Understanding

Illuminate and understand the lived experiences of stakeholders.

Thinking

Provide important context and a creative foundation for marketing program creation.

Impact

Pull through insights to optimize your marketing budget and maximize impact.

“Some organizations believe that numbers are a far more superior form of knowledge than stories. This is short sighted. All numbers still need interpretation and analysis. And if they want to be understood and actionable, they need stories.”

Tricia Wang
triciawang.com

“Some organizations believe that numbers are a far more superior form of knowledge than stories. This is short sighted. All numbers still need interpretation and analysis. And if they want to be understood and actionable, they need stories.”

Tricia Wang
triciawang.com

“When healthcare systems prioritize human understanding over the collection of faceless data points, they will cultivate greater value for their businesses, more competent consumers, better outcomes financially and clinically, and a stronger connection with their community as a whole. We call it strategic velocity, and it works.”


—DAVID MCDONALD

CEO and Founder, LIFT

PRINCIPLES IN PRACTICE. INSIGHTS IN ACTION.

Learn about how four hospitals across the country have partnered with LIFT to explore and understand unique strategic areas of market and/or marketing focus using mixed-methods human-centered research.

RESEARCH FOCUS:

Women’s Health Service Lines

RESEARCH FOCUS:

Competitive Market Dynamics

RESEARCH FOCUS:

Behavioral Health & Familial Drug Addiction

RESEARCH FOCUS:

Pediatric Urgent Care

FREQUENTLY ASKED QUESTIONS

What is MarketVoice?

MarketVoice is a year-long mixed methods market and/or marketing research program that provides your hospital or health system with consistent listening and insights throughout the marketing year. Typically performed on a quarterly basis, each research project within your MarketVoice program is customized to your needs, considering your unique strategic focus at the time and the specific strategic problems—both inside and outside the hospital—that you are seeking to solve.

LIFT becomes an extension of your team—we help you identify where to focus your investment; design every study collaboratively; manage the implementation and analysis of the study and data; develop fully custom reports that not only provide findings, but that illuminate implications and recommendations for pull through. 

That said, every client is unique and we do not have standard solutions. In order to treat our clients equally, we have to treat them differently—every project is unique, and we champion that uniqueness.

How does MarketVoice differ from traditional market research?

1. MarketVoice elevates and enriches traditional research practices.

MarketVoice takes a fresh approach to traditional market research and insights reporting. Our approach blends deep stakeholder understanding with localized context giving otherwise static market research data a human voice by layering in rich qualitative insights.

2. MarketVoice delivers more value for your research and insights investment. 

Research is expensive and often leaves you with little to work with when implementing strategies based on research findings. The MarketVoice approach helps us prepare and deliver better reports—reports that provide you with more than insights. The MarketVoice research report is a fresh and comprehensive insights document that transcends traditional research reporting—the stories and depth of information provided in this strategic and creative guidebook will be used to fuel better marketing creative and strategic outcomes.

Why MarketVoice?

If you engage with, educate, empower, or nurture competency in patients, caregivers, and your community, you need MarketVoice. This includes healthcare marketers, patient experience executives, value-based strategists, and any member of your health system that relies on research to make decisions that impact clinical, financial, or patient experience outcomes.

MarketVoice can make a profound contribution to multiple strategies across your healthcare organization—not just marketing. Experience, education, patient and caregiver empowerment… all can be empowered with the understanding and context necessary to address virtually any strategic challenge.

What's included in a typical MarketVoice report?

MarketVoice reports are chock-full of understanding and context. 

While a traditional market research report will contain a title page, table of contents, introduction, background and methodology, executive summary, results, conclusion, and an appendix, MarketVoice goes beyond traditional market research.

A MarketVoice report will also include resources such as journey, needs, and expectation maps; cohort and segmentation graphics and narrative; personas; cohorts and segments; first-hand insights from the consumer; comprehensive narrative that fuels understanding; insights and expert guidance that provides context; and confidence when putting findings to work. The contents of each MarketVoice report is customized to provide the greatest amount of insight possible for each project.

“For the first time in decades, there is a fresh and compelling way for hospital marketers to approach their craft—it’s called MarketVoice and it’s going to forever change the way we think about marketing and market research.”

—David McDonald
CEO & Co-founder, LIFT

“For the first time in decades, there is a fresh and compelling way for hospital marketers to approach their craft—it’s called MarketVoice and it’s going to forever change the way we think about marketing and market research.”

—David McDonald
CEO & Co-founder, LIFT