KNOWLEDGE Sharing expertise with those who share our curiosity.More than a job, it’s our passion. Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Health Literacy in Healthcare Marketing: Part II – Outcomes and Solutions Previously, we saw that low health literacy is a highly prevalent issue that negatively affects health outcomes. Now, we continue our exploration of health literacy, its negative effects on people, and possible solutions to address these issues. read more… Health Literacy in Healthcare Marketing: Part I – What is Health Literacy? How many times a day do you imagine patients are given health information on an important topic that they are unable to read or understand? How often are you, as a healthcare provider, confronted with a person looking at you and telling you they can’t read or understand the information at hand? read more… 5 key lessons learned from applying human-centered marketing What does it take to make healthcare patient-centered? This was a question we answered on a project to reimagine women’s health services from the patients’ perspective. Through the experience, one in which we leveraged research and design, we learned five lessons that helped us create patient-centered healthcare. read more… What are healthcare marketing personas and why should you use them? Personas, or customer profiles, can be powerful tools for building an effective sales and marketing strategy or creating the perfect product. read more… INFOGRAPHIC: The Difference Between a Consumer and a Patient Are healthcare consumers and patients the same thing? Many of us use these terms interchangeably, but should we? read more… Pages: First Page12345678910Last PageLoad More
Health Literacy in Healthcare Marketing: Part II – Outcomes and Solutions Previously, we saw that low health literacy is a highly prevalent issue that negatively affects health outcomes. Now, we continue our exploration of health literacy, its negative effects on people, and possible solutions to address these issues. read more…
Health Literacy in Healthcare Marketing: Part I – What is Health Literacy? How many times a day do you imagine patients are given health information on an important topic that they are unable to read or understand? How often are you, as a healthcare provider, confronted with a person looking at you and telling you they can’t read or understand the information at hand? read more…
5 key lessons learned from applying human-centered marketing What does it take to make healthcare patient-centered? This was a question we answered on a project to reimagine women’s health services from the patients’ perspective. Through the experience, one in which we leveraged research and design, we learned five lessons that helped us create patient-centered healthcare. read more…
What are healthcare marketing personas and why should you use them? Personas, or customer profiles, can be powerful tools for building an effective sales and marketing strategy or creating the perfect product. read more…
INFOGRAPHIC: The Difference Between a Consumer and a Patient Are healthcare consumers and patients the same thing? Many of us use these terms interchangeably, but should we? read more…
