KNOWLEDGE Sharing expertise with those who share our curiosity.More than a job, it’s our passion. Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Wicked Problems Demand Human-Centered Solutions With our rapidly technological world, healthcare marketers and strategists have to to figure out how to deal with social media, personalized health, patient data, and other previously unforeseen challenges. These types of problem have a name. They are called wicked problems and they are everywhere. read more… Using Ethnography and Design Thinking to Elevate Understanding and Fuel Better Marketing Outcomes [White Paper] In this paper, we will outline LIFT’s take on what it means to be human-centered in all that we do as healthcare marketers, and the tools and protocols we have in place to help our clients achieve this growing imperative of becoming organizations that are truly committed to patient-centricity in all of its forms. read more… NEWS RELEASE: Healthcare and Life Science Advertising Veteran Chris Snell Joins LIFT as Executive Advisor Of-Counsel read more… The Role of Community Engagement In Your Strategic Toolkit Community engagement has long been touted as a viable strategy to meet the demands of a changing healthcare system. But as healthcare transitions from a traditional fee-for-service model to a more consumer-centric fee-for-value model, community engagement is becoming an even greater focus among design-minded marketers. read more… How well do you really know your patients? Why consumer healthcare and life science need ethnography. How valuable is research? Chances are, you probably answered “very valuable.” However, traditional market research has its limits, and as consumer expectations increase, those limits are becoming more apparent. read more… Pages: First Page1234567891011Last PageLoad More
Wicked Problems Demand Human-Centered Solutions With our rapidly technological world, healthcare marketers and strategists have to to figure out how to deal with social media, personalized health, patient data, and other previously unforeseen challenges. These types of problem have a name. They are called wicked problems and they are everywhere. read more…
Using Ethnography and Design Thinking to Elevate Understanding and Fuel Better Marketing Outcomes [White Paper] In this paper, we will outline LIFT’s take on what it means to be human-centered in all that we do as healthcare marketers, and the tools and protocols we have in place to help our clients achieve this growing imperative of becoming organizations that are truly committed to patient-centricity in all of its forms. read more…
NEWS RELEASE: Healthcare and Life Science Advertising Veteran Chris Snell Joins LIFT as Executive Advisor Of-Counsel read more…
The Role of Community Engagement In Your Strategic Toolkit Community engagement has long been touted as a viable strategy to meet the demands of a changing healthcare system. But as healthcare transitions from a traditional fee-for-service model to a more consumer-centric fee-for-value model, community engagement is becoming an even greater focus among design-minded marketers. read more…
How well do you really know your patients? Why consumer healthcare and life science need ethnography. How valuable is research? Chances are, you probably answered “very valuable.” However, traditional market research has its limits, and as consumer expectations increase, those limits are becoming more apparent. read more…
