KNOWLEDGE Sharing expertise with those who share our curiosity.More than a job, it’s our passion. Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement The Role of Community Engagement In Your Strategic Toolkit Community engagement has long been touted as a viable strategy to meet the demands of a changing healthcare system. But as healthcare transitions from a traditional fee-for-service model to a more consumer-centric fee-for-value model, community engagement is becoming an even greater focus among design-minded marketers. read more… How well do you really know your patients? Why consumer healthcare and life science need ethnography. How valuable is research? Chances are, you probably answered “very valuable.” However, traditional market research has its limits, and as consumer expectations increase, those limits are becoming more apparent. read more… Health Literacy in Healthcare Marketing: Part III – Content and Design Considerations In this post, we conclude our exploration on health literacy and look at how healthcare marketers can serve people with low health literacy. read more… Health Literacy in Healthcare Marketing: Part II – Outcomes and Solutions Previously, we saw that low health literacy is a highly prevalent issue that negatively affects health outcomes. Now, we continue our exploration of health literacy, its negative effects on people, and possible solutions to address these issues. read more… Health Literacy in Healthcare Marketing: Part I – What is Health Literacy? How many times a day do you imagine patients are given health information on an important topic that they are unable to read or understand? How often are you, as a healthcare provider, confronted with a person looking at you and telling you they can’t read or understand the information at hand? read more… Pages: First Page123456789Last PageLoad More
The Role of Community Engagement In Your Strategic Toolkit Community engagement has long been touted as a viable strategy to meet the demands of a changing healthcare system. But as healthcare transitions from a traditional fee-for-service model to a more consumer-centric fee-for-value model, community engagement is becoming an even greater focus among design-minded marketers. read more…
How well do you really know your patients? Why consumer healthcare and life science need ethnography. How valuable is research? Chances are, you probably answered “very valuable.” However, traditional market research has its limits, and as consumer expectations increase, those limits are becoming more apparent. read more…
Health Literacy in Healthcare Marketing: Part III – Content and Design Considerations In this post, we conclude our exploration on health literacy and look at how healthcare marketers can serve people with low health literacy. read more…
Health Literacy in Healthcare Marketing: Part II – Outcomes and Solutions Previously, we saw that low health literacy is a highly prevalent issue that negatively affects health outcomes. Now, we continue our exploration of health literacy, its negative effects on people, and possible solutions to address these issues. read more…
Health Literacy in Healthcare Marketing: Part I – What is Health Literacy? How many times a day do you imagine patients are given health information on an important topic that they are unable to read or understand? How often are you, as a healthcare provider, confronted with a person looking at you and telling you they can’t read or understand the information at hand? read more…
