KNOWLEDGE Sharing expertise with those who share our curiosity.More than a job, it’s our passion. Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Exploring the Consumer Journey Through Design Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? read more… Wicked Problems Demand Human-Centered Solutions With our rapidly technological world, healthcare marketers and strategists have to to figure out how to deal with social media, personalized health, patient data, and other previously unforeseen challenges. These types of problem have a name. They are called wicked problems and they are everywhere. read more… 15 Facets of Healthcare Design Thinking The discipline of design is a powerful framework with limitless potential to transform healthcare marketing and strategy. Regardless of the type of organization you are a part of, you can benefit from seeing the world through the lens of design. read more… Using Ethnography and Design Thinking to Elevate Understanding and Fuel Better Marketing Outcomes [White Paper] In this paper, we will outline LIFT’s take on what it means to be human-centered in all that we do as healthcare marketers, and the tools and protocols we have in place to help our clients achieve this growing imperative of becoming organizations that are truly committed to patient-centricity in all of its forms. read more… NEWS RELEASE: Healthcare and Life Science Advertising Veteran Chris Snell Joins LIFT as Executive Advisor Of-Counsel read more… Pages: First Page123456789Last PageLoad More
Exploring the Consumer Journey Through Design Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? read more…
Wicked Problems Demand Human-Centered Solutions With our rapidly technological world, healthcare marketers and strategists have to to figure out how to deal with social media, personalized health, patient data, and other previously unforeseen challenges. These types of problem have a name. They are called wicked problems and they are everywhere. read more…
15 Facets of Healthcare Design Thinking The discipline of design is a powerful framework with limitless potential to transform healthcare marketing and strategy. Regardless of the type of organization you are a part of, you can benefit from seeing the world through the lens of design. read more…
Using Ethnography and Design Thinking to Elevate Understanding and Fuel Better Marketing Outcomes [White Paper] In this paper, we will outline LIFT’s take on what it means to be human-centered in all that we do as healthcare marketers, and the tools and protocols we have in place to help our clients achieve this growing imperative of becoming organizations that are truly committed to patient-centricity in all of its forms. read more…
NEWS RELEASE: Healthcare and Life Science Advertising Veteran Chris Snell Joins LIFT as Executive Advisor Of-Counsel read more…
