Article
The Roles of Empathy and Patient-Centricity in Healthcare Marketing Today
Empathy and patient-centricity are more than buzz words. We can help you incorporate them into healthcare marketing in a more meaningful way.
3 minute read
Webinar
Leveraging the Power of Human Understanding in Pharma
Learn how grounding your strategy behavioral and empathetic approaches to design can enable deeper patient understanding and illuminate new opportunities to engage patients.
60 minute read
Article
Beyond Patient Satisfaction: How MarketVoice Illuminates Patient Understanding
Move beyond traditional market research to achieve patient understanding that drives optimal strategic outcomes for healthcare marketers.
3 minute read
Article
Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 minute read
Article
It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 minute read
Article
Mapping Consumer Journeys (and More) for Effective Healthcare Marketing
Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? Mapping is key.
6 minute read
Article
5 Key Lessons From Taking a Patient-Centered Approach to Service Line Marketing
"What does it take to make women's health services and marketing patient-centered?" This was a question we sought out to answer when tasked with understanding and re-imagining women’s health service line marketing from the patients’ perspective.
4 minute read
Article
Patient-Centricity & Retention: Qualitative Healthcare Insights Can Impact Both
Qualitative insights are uniquely positioned to capture the opinions and voices of your customers, the patients. Ultimately, real success lies in using and layering both quantitative and qualitative research—together.
5 minute read
Article
Does Your Healthcare Marketing Toolkit Include Community Engagement Strategies?
When considering strategies for an effective healthcare marketing that resonates, don't overlook the importance of community engagement.
6 minute read
Article
Is Your Hospital Conducting Market Research for the Right Reasons?
It’s widely taught by healthcare market research companies that there are two reasons to conduct market research. Problem-seeking and problem-solving. As true as this may be, there’s a third reason that often remains unspoken or overlooked—understanding.
3 minute read