KNOWLEDGE Sharing expertise with those who share our curiosity.More than a job, it’s our passion. Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement NEWS RELEASE: Dave Chlastosz Named President of LIFT LIFT, a healthcare research, design, and marketing strategy firm serving the consumer healthcare and life science spaces, announced today that Dave Chlastosz has been named President of the firm, effective immediately. read more… Using Real-World Qualitative Evidence to Illuminate the Patient Voice [White Paper] Qualitative research and ethnography are new tools every healthcare marketer needs to embrace if they want to improve patient experience and beat their competition. read more… How Qualitative Research and Ethnography Can Make You a Better Healthcare Marketer [White Paper] Learn more about quantitative and qualitative data in our latest white paper, Finding the “Why” Behind the “What”: How Qualitative Research and Ethnography Can Make You a Better Healthcare Marketer. read more… Exploration and Experimentation in Healthcare Marketing In healthcare marketing and strategy, we move quickly to navigate and maximize our time, budget and resources. In doing so, we strive to find a solution that works and we stick to it. There is often minimal time for trial and error, or test and refinement. So what does it mean to experiment in healthcare marketing and strategy? read more… Wicked Problems Demand Human-Centered Solutions With our rapidly technological world, healthcare marketers and strategists have to to figure out how to deal with social media, personalized health, patient data, and other previously unforeseen challenges. These types of problem have a name. They are called wicked problems and they are everywhere. read more… Pages: First Page1234567891011121314Last PageLoad More
NEWS RELEASE: Dave Chlastosz Named President of LIFT LIFT, a healthcare research, design, and marketing strategy firm serving the consumer healthcare and life science spaces, announced today that Dave Chlastosz has been named President of the firm, effective immediately. read more…
Using Real-World Qualitative Evidence to Illuminate the Patient Voice [White Paper] Qualitative research and ethnography are new tools every healthcare marketer needs to embrace if they want to improve patient experience and beat their competition. read more…
How Qualitative Research and Ethnography Can Make You a Better Healthcare Marketer [White Paper] Learn more about quantitative and qualitative data in our latest white paper, Finding the “Why” Behind the “What”: How Qualitative Research and Ethnography Can Make You a Better Healthcare Marketer. read more…
Exploration and Experimentation in Healthcare Marketing In healthcare marketing and strategy, we move quickly to navigate and maximize our time, budget and resources. In doing so, we strive to find a solution that works and we stick to it. There is often minimal time for trial and error, or test and refinement. So what does it mean to experiment in healthcare marketing and strategy? read more…
Wicked Problems Demand Human-Centered Solutions With our rapidly technological world, healthcare marketers and strategists have to to figure out how to deal with social media, personalized health, patient data, and other previously unforeseen challenges. These types of problem have a name. They are called wicked problems and they are everywhere. read more…
