KNOWLEDGE Sharing expertise with those who share our curiosity.More than a job, it’s our passion. Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Design Thinking: The Only Way Forward in a Post-COVID Digital Healthcare Landscape Even before the dust has settled, the pandemic has made one thing clear: telehealth, telemedicine, and virtual and digital healthcare are here to stay. read more… Principles in Practice: LIFT Helps Velano Vascular Uncover Human-Centered Insights to Change the Standard of Care LIFT leveraged human-centered insights from patients and healthcare providers to form a brand that is forever changing the standard of inpatient hospital care and delivery. read more… Healthcare Marketers Should Be Empathic by Discipline Empathy is a buzz word many companies and brands are using to signal selflessness and to show they care for others. It’s progress … empathy should be used in business—and must be used in healthcare. read more… The Most Overlooked Reason to Conduct Market Research It’s widely taught by healthcare market research companies that there are two reasons to conduct market research. Problem-seeking and problem-solving. As true as this may be, there’s a third reason that often remains unspoken—understanding. read more… How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience [Part 2 of 2] The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit. read more… Pages: 1234567891011121314Last PageLoad More
Design Thinking: The Only Way Forward in a Post-COVID Digital Healthcare Landscape Even before the dust has settled, the pandemic has made one thing clear: telehealth, telemedicine, and virtual and digital healthcare are here to stay. read more…
Principles in Practice: LIFT Helps Velano Vascular Uncover Human-Centered Insights to Change the Standard of Care LIFT leveraged human-centered insights from patients and healthcare providers to form a brand that is forever changing the standard of inpatient hospital care and delivery. read more…
Healthcare Marketers Should Be Empathic by Discipline Empathy is a buzz word many companies and brands are using to signal selflessness and to show they care for others. It’s progress … empathy should be used in business—and must be used in healthcare. read more…
The Most Overlooked Reason to Conduct Market Research It’s widely taught by healthcare market research companies that there are two reasons to conduct market research. Problem-seeking and problem-solving. As true as this may be, there’s a third reason that often remains unspoken—understanding. read more…
How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience [Part 2 of 2] The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit. read more…
