KNOWLEDGE Sharing expertise with those who share our curiosity.More than a job, it’s our passion. Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement Filter By TypeArticlesWhite PapersWebinarsFilter By CategoryDesign ThinkingMarketing StrategyPressResearch & InsightsStakeholder Support & Engagement How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience [Part 2 of 2] The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit. read more… How to Contextualize Market Research Data to Paint a More Complete Picture [PART 1 of 2] If you are only using quantitative methods such as digital surveys to gain an understanding of your market, you could have unseen factors undermining your hospital’s marketing strategy. read more… 3 Reasons Hospital Marketers Must Understand the Difference Between Quantitative and Qualitative Insights Hospitals and health systems depend on insights to make decisions and inform strategy. Learn how quantitative and qualitative data can be used together to provide truly balanced in-depth insights. read more… Is Your Hospital Getting the Most from Its Market Research Investments? Quantitative data collection in healthcare is the go-to approach. But paired with the right qualitative insights, your data can reveal powerful, new insights. read more… The Best of Both Worlds: How Outside Resources Complement In-House Teams to Maximize Research and Design Capabilities While there are some benefits to in-house “agencies,” the downsides may surprise you. Find out why an outsider’s perspective is crucial in healthcare marketing. read more… Pages: 12345678910111213Last PageLoad More
How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience [Part 2 of 2] The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit. read more…
How to Contextualize Market Research Data to Paint a More Complete Picture [PART 1 of 2] If you are only using quantitative methods such as digital surveys to gain an understanding of your market, you could have unseen factors undermining your hospital’s marketing strategy. read more…
3 Reasons Hospital Marketers Must Understand the Difference Between Quantitative and Qualitative Insights Hospitals and health systems depend on insights to make decisions and inform strategy. Learn how quantitative and qualitative data can be used together to provide truly balanced in-depth insights. read more…
Is Your Hospital Getting the Most from Its Market Research Investments? Quantitative data collection in healthcare is the go-to approach. But paired with the right qualitative insights, your data can reveal powerful, new insights. read more…
The Best of Both Worlds: How Outside Resources Complement In-House Teams to Maximize Research and Design Capabilities While there are some benefits to in-house “agencies,” the downsides may surprise you. Find out why an outsider’s perspective is crucial in healthcare marketing. read more…
