Article
Elevate Your Healthcare Marketing & Content with Mixed Methods Research
Mixed-methods research can be a boon for helping healthcare marketers truly understand a person’s behavior and then crafting health content and marketing stories with the right patient populations. Learn how.
4 minute read
Article
3 Components of a Mission-Driven Hospital Marketing Mindset
Are your objectives aligned with the priority of improving the health and well-being of the community? Or, are you just driving the best patients to the right service lines with little understanding of the human condition at ground level? Consider the following.
5 minute read
Video
Using Stories to Achieve Patient-Centered Service Line Marketing
When you take the time to listen to your patients, great things can be accomplished. See how LIFT brought one patient's story to LIFE to create truly human-centered healthcare marketing.
2 minute read
Article
How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience
The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.
2 minute read
Video
Capturing Human Stories to Champion a Children’s Hospital’s Mission of Hope
LIFT collaborated with Ballad Health to tell the stories of three children and their healthcare journey at Niswonger Children’s Hospital in Johnson City, TN.
16 minute read
Article
Healthcare Marketing Firm vs. Ad Agency: Which is Right for You?
When it comes to patient-centric marketing, not all agencies are created equal. Learn why a healthcare marketing agency is the best choice.
4 minute read
Video
Facilitating a “Design Sprint” to Foster Healthcare Innovation
See how LIFT and it's partners came together to help a major academic medical center embrace design thinking and champion innovation.
2 minute read
Article
Starting With “Why”: How We Approach Patient-Centric Healthcare Marketing
To better understand patient-centric healthcare marketing and its importance, we need to look at why we do what we do — not just what we do.
4 minute read
Article
It’s Time to Embrace Design Thinking in Healthcare Marketing
Learn why now is the time to challenge ourselves to approach work objectively and to embrace a different way of seeing and doing—any why design thinking is the best path forward.
4 minute read
Article
Mapping Consumer Journeys (and More) for Effective Healthcare Marketing
Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy? Mapping is key.
6 minute read