What We Lose Without Design Thinking in Healthcare

What We Lose Without Design Thinking in Healthcare

Healthcare is the most over-regulated and under-designed industry in the world. We require a framework for change and innovation. Design—the tools and protocols of design thinking—provides that framework. “Design thinking uses creative activities to foster...
Exploration and Experimentation in Healthcare Marketing

Exploration and Experimentation in Healthcare Marketing

In healthcare marketing and strategy, we move quickly to navigate and maximize our time, budget and resources. In doing so, we strive to find a solution that works and we stick to it. There is often minimal time for trial and error, or test and refinement. So what...