“Design thinking provides a framework for exploring how your brand interacts with and empowers the people you are charged to care for.”

—David McDonald
CEO & Founder, LIFT

Design Thinking

Design thinking, especially in the context of consumer healthcare and life science organizations, is about people—blurring the line between company and community to empower an equal exchange of ideas and involvement. Through this lens emerges powerful strategies and tactics that are intended to help our clients champion the human condition while delivering on business and clinical objectives.

“Design thinking uses creative activities to foster collaboration and solve problems in human-centered ways. Design thinking leads to creative confidence. Creative confidence is the belief that everyone is creative, and that creativity isn’t the ability to draw or compose or sculpt, but a way of understanding the world.”

—David Kelley
Founder of IDEO

Design. Differentiate. Build Competitive Advantage.

Design thinking is comprehensive, yet detailed. It enables us to understand the relationship between many elements in a process, while recognizing opportunities to improve them through a lens of extreme stakeholder empathy. Most importantly, design directs us to observe the individual as they relate to the whole. Overall, design thinking allows companies to differentiate themselves from their competition—and those who employ the tools and protocols of design will typically find they have an advantage in market.

Our Foundation of Design Thinking Comes to Life in Many Forms

Through LIFT’s interactive content, thoughtful tools, and workshop-based experiences, healthcare marketing and strategy professionals employ design thinking to address even the most formidable strategic challenges.

  1. We help our clients solve for strategy through bespoke design workshops targeted to a specific area of focus.
  2. We help our clients create a culture of design thinking through targeted engagements intended to orient stakeholders to the tools and protocols of design.

In working with LIFT, our clients are empowered to leverage a design thinking framework that guides multi-stakeholder teams through the innovation and strategy process while cultivating an adaptive culture where people champion the value of design and innovative thinking.

Additionally, we call on the tools and protocols of design within our studios every day. Design thinking is a way of life and part of the DNA of every member of the LIFT team.

Leverage a Design Framework. Fuel Innovation and Strategy.

The tools and protocols of design thinking provide several important advantages to healthcare brands seeking to innovate and adapt to the ever-evolving consumer-centric delivery landscape. At LIFT our approach to strategy starts with design workshops intended to champion a diverse point of view and to generate prototypes and solutions that are grounded in human understanding and that can be tested and iterated for maximum effect at scale.