OVERVIEW

Inspired by patients. Driven by science. Designed by humans.

We serve pharmaceutical companies, life science brands, and health systems seeking to understand, engage with, and empower the people they depend on. Our unique expertise is expressed chiefly through proprietary and integrated application of insights gathering and design thinking programs that promote the uncovering of the human condition and the co-creation of patient-focused strategies. Our work can be leveraged across multiple stages of the healthcare consumer and product development life-cycle, and is supported by thoughtful measurement, validation, design thinking practices, and alignment with your organization’s goals and objectives.

For biotechnology and pharmaceutical companies we build awareness, inform access, and nurture adherence.

Pre-clinical
Clinical Trials
Regulatory
Market Access
Medical & Commercial
Product Launch
Patient Education & Support
Advocacy

For hospitals we uncover locally relevant insights, support service and revenue strategies that champion your community.

Patient Understanding
Stakeholder Insights
Brand Development
Service Line Strategy
Patient Experience
Patient Education
Internal Stakeholder Support
Foundation

01

Qualitative Research & Ethnography

Understanding the human condition is foundational to empowering human behavior. LIFT can help you conduct immersive qualitative research using our proprietary LIFT Insights Canvas—blending art and science to yield a rich and vibrant tapestry of human-centered insights. Ethnographic data leads to powerful stories and provides important strategic context that fuels impactful healthcare marketing and patient empowerment strategies.

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02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

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02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

Learn More

02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

Learn More

03

Marketing Strategy & Implementation

Strategy grounded in empathy and crafted through design is destined to connect with, empower, and cultivate a more competent consumer and better brand positions. LIFT looks to insights-driven guidance and collaborative design execution to reflect the human condition and reveal authentic opportunities to capture and cultivate what we call Share of Experience™.

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Interested in learning more?

If you would like to take a deeper look at LIFT or to better understand our unique end-to-end approach to solving complex marketing and patient communications programs, please let us know. We will gladly share a deeper look into how we do it.

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We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Policy.
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Would you like to receive human-centered marketing insights in your inbox? We'll send you a few emails each month with fresh perspective on healthcare marketing strategy.
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Interested in learning more?

If you would like to take a deeper look at LIFT or to better understand our unique end-to-end approach to solving complex marketing and patient communications programs, please let us know. We will gladly share a deeper look into how we do it.

First Name*
Last Name*
Organization Name
Email*
Country*
Contact Reason*
Message*
*
We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Policy.
- I agree
Would you like to receive human-centered marketing insights in your inbox? We'll send you a few emails each month with fresh perspective on healthcare marketing strategy.
- Sign me up!

CAPABILITIES

OVERVIEW

Inspired by patients. Driven by science. Designed by humans.

Qualitative Research & Ethnography

Design Thinking Workshops & Programming

Design Thinking Workshops & Programming

Design Thinking Workshops & Programming

Marketing Strategy & Implementation

Interested in learning more?

If you would like to take a deeper look at LIFT or to better understand our unique end-to-end approach to solving complex marketing and patient communications programs, please let us know. We will gladly share a deeper look into how we do it.

Interested in learning more?

If you would like to take a deeper look at LIFT or to better understand our unique end-to-end approach to solving complex marketing and patient communications programs, please let us know. We will gladly share a deeper look into how we do it.