CAPABILITIES

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Our work fuels thinking that fuels strategy.
OVERVIEW

Inspired by patients. Driven by science. Designed by humans.

We serve marketers across the entire healthcare vertical and are particularly attuned to the unique needs of hospitals and health systems, life science companies, and pharmaceutical brands seeking to understand, engage with, and empower the people they depend on. Our unique expertise is expressed chiefly through proprietary and integrated applications of ethnography and design thinking programming that promote the uncovering of the human condition and the understanding of key truths related to consumer and associated stakeholder lived experiences. Our work can be leveraged across multiple stages of the healthcare consumer and product development lifecycles, and is supported by thoughtful measurement, validation, design thinking practices, and alignment with your organization’s goals and objectives. Our fresh approach can help you:
  • Uncover consumer/patient/stakeholder expectations and needs
  • Explore and illuminate burden of disease and treatment
  • Understand the lived experience of patients, clinicians, and caregivers
  • Map consumer, patient, and key stakeholder journeys
  • Leverage design thinking to explore and envision solutions
  • Connect with and empower patients and related stakeholders 
  • Develop brands and strategically optimize for success
  • Enhance marketing communications efficacy
  • Support product launch and go-to-market (including medical and commercial)
  • Create impactful content programming (including education)
  • Empower stakeholder competency using ethnography and design thinking
  • Support consumer/patient/stakeholder engagement strategies
  • Support clinical trials and approval decisions
  • Support regulatory filings (21st Century Cures Act)
  • Influence product development strategy
  • Strengthen safety monitoring and inform registry design
  • Contribute to benefit/risk assessments
  • Support pre/post-marketing commitments and/or requirements
  • Assess market opportunities
  • Differentiate products, services, or indications
01

Ethnography and Insights

Understanding the human condition is foundational to empowering human behavior. LIFT can help you conduct immersive qualitative research using our proprietary methodology—blending art and science to yield a rich and vibrant tapestry of human-centered insights. Ethnographic data leads to powerful stories and provides important strategic context that fuels impactful healthcare marketing and patient empowerment strategies.

02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking—chiefly co-creation, iteration, and rapid prototyping—with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking—chiefly co-creation, iteration, and rapid prototyping—with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking—chiefly co-creation, iteration, and rapid prototyping—with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

03

Marketing Strategy & Implementation

Strategy grounded in empathy and crafted through design is destined to connect with, empower, and cultivate a more competent consumer. LIFT looks to insights-driven guidance and collaborative design execution to reflect the human condition and reveal authentic opportunities to capture and cultivate what we call Share of Experience™.