CAPABILITIES

“The patient is arguably the most important partner in drug development, brand creation, and care delivery—building relationships that enable you to earn and retain trust is essential.”

—David McDonald

OVERVIEW

Inspired by patients. Driven by science. Designed by humans.

We serve pharmaceutical companies, life science brands, and health systems seeking to understand, engage with, and empower the people they depend on. Our unique expertise is expressed chiefly through proprietary and integrated application of insights gathering and design thinking programs that promote the uncovering of the human condition and the co-creation of patient-focused strategies. Our work can be leveraged across multiple stages of the healthcare consumer and product development life-cycle, and is supported by thoughtful measurement, validation, design thinking practices, and alignment with your organization’s goals and objectives.

For biotechnology and pharmaceutical companies we build awareness, inform access, and nurture adherence.

  • Pre-clinical

  • Clinical Trials

  • Regulatory

  • Market Access

  • Medical & Commercial

  • Product Launch

  • Patient Education & Support

  • Advocacy

 

 

For hospitals we uncover locally relevant insights, support service and revenue strategies, and champion your community.

  • Patient Understanding

  • Stakeholder Insights

  • Brand Development

  • Service Line Strategy

  • Patient Experience

  • Patient Education

  • Internal Stakeholder Support

  • Foundation

01

Ethnography and Insights

Understanding the human condition is foundational to empowering human behavior. LIFT can help you conduct immersive qualitative research using our proprietary methodology—blending art and science to yield a rich and vibrant tapestry of human-centered insights. Ethnographic data leads to powerful stories and provides important strategic context that fuels impactful healthcare marketing and patient empowerment strategies.

02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking—chiefly co-creation, iteration, and rapid prototyping—with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking—chiefly co-creation, iteration, and rapid prototyping—with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

02

Design Thinking Workshops & Programming

Thinking about your strategy through the lens of design provides powerful framework for stakeholder innovation and solution design. LIFT creates custom, hands-on, design thinking engagements that blend the key principles of design thinking—chiefly co-creation, iteration, and rapid prototyping—with design protocols and facilitation techniques. Drawing from available insights, our approach to strategy is optimized for the unique challenges faced by executives interested in stakeholder engagement and empowerment.

03

Marketing Strategy & Implementation

Strategy grounded in empathy and crafted through design is destined to connect with, empower, and cultivate a more competent consumer. LIFT looks to insights-driven guidance and collaborative design execution to reflect the human condition and reveal authentic opportunities to capture and cultivate what we call Share of Experience™.