CAPABILITIES
“The patient is arguably the most important partner in drug development, brand creation, and care delivery—building relationships that enable you to earn and retain trust is essential.”
—David McDonald CEO & Founder at LIFT
OVERVIEW
Inspired by patients. Driven by science. Designed by humans.
We offer healthcare marketing services for pharmaceutical companies, life science brands, and health systems seeking to understand, engage with, and empower the people they depend on. Our unique expertise is expressed chiefly through proprietary and integrated application of insights gathering and design thinking programs that promote the uncovering of the human condition and the co-creation of patient-focused strategies. Our work can be leveraged across multiple stages of the healthcare consumer and product development life-cycle, and is supported by thoughtful measurement, validation, design thinking practices, and alignment with your organization’s goals and objectives.
For biotechnology and pharmaceutical companies we build awareness, inform access, and nurture adherence.
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Pre-clinical
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Clinical Trials
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Regulatory
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Market Access
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Medical & Commercial
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Product Launch
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Patient Education & Support
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Advocacy
For hospitals we uncover locally relevant insights, support service and revenue strategies that champion your community.
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Patient Understanding
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Stakeholder Insights
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Brand Development
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Service Line Strategy
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Patient Experience
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Patient Education
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Internal Stakeholder Support
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Foundation

Qualitative Research & Ethnography
Design Thinking Workshops & Programming


Design Thinking Workshops & Programming

Design Thinking Workshops & Programming

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Marketing Strategy & Implementation
A healthcare marketing strategy grounded in empathy and crafted through design is destined to connect with, empower, and cultivate a more competent consumer and better brand positions. LIFT looks to insights-driven guidance and collaborative design execution to reflect the human condition and reveal authentic opportunities to capture and cultivate what we call Share of Experience™.