about lift

For some, human is the goal.
At LIFT, it’s where we start.

OUR PURPOSE

To Engage, Understand, and Empower

Our agency’s purpose is to engage with, understand, and empower the various stakeholders who depend on your brand for better health and wellbeing. Our approach is firmly grounded in empathy and human understanding. We seek to engage, inform, motivate, and inspire people to take positive action. At LIFT, we hunger for context, dig deep through social sciences, and let ethnography and design thinking inform the work we do. We listen to the people you serve, and we take what we learn to explore strategy and craft solutions in their voice, creating authentic experiences fueled by scientific methods and enriched with empathy and understanding.
It’s powerful. It works. It’s scientifically human.

“We are one of the only independent firms in the country to approach healthcare marketing strategy through the lenses of ethnography and design thinking. We take the ‘independent’ part seriously because it means we only answer to our clients and to the culture we’ve built. Our independent disposition drives us to think differently—for our clients and for ourselves—every minute of every day.”

—David McDonald
CEO & Founder
OUR CULTURE

Our culture is carefully crafted. Working at LIFT, we spend tremendous time together and value the quality of our interactions—with each other, our clients, and our community.

Built upon a deep understanding of ourselves, we exercise empathy for others. It’s about authentic relationships, not just inventive deliverables. We take risks and strive to be better than yesterday (and this morning). As healthcare marketing and communication experts, we realize the capacity for impact and possess a genuine desire to improve the quality of the world.

Tempered with tenacity, we make big things happen. We are purpose-driven and work until it’s right. If it’s murky and ambiguous, fuzzy or complex, we willingly roll up our sleeves for dissection. We thoroughly grasp the big picture from thirty thousand feet, while debating the details below the surface.

It’s about dedication to the advancement of empathy and understanding in the healthcare space and we’ll do whatever it takes to affect meaningful change.

To be empathic to our clients and the people they serve, we must be empathic to one another. And we are.

OUR PHILOSOPHY

1. We don’t force things to happen—we let happen what wants to happen.

2. We treat each other with mutual respect and high personal regard.

3. We champion empathy and human understanding to uncover underlying truths that shape compelling experiences.

4. We believe that every person offers an expert perspective that is invaluable in understanding our healthcare system and the brands that support it.

OUR PEOPLE

We are relentlessly curious marketing experts, patient education strategists, designers, artists, brand strategists, anthropologists, entrepreneurs, journalists, content developers, documentary filmmakers, scientists, public health advocates, ethnographers, and design thinking professionals. We enjoy the challenges of working in the largest and most disrupted industry in the world. We are dedicated to excellence and are willing to do the difficult work our clients expect of us. Get to know us and learn what we bring to the table—our team can help you do a better job understanding stakeholders and designing more impactful marketing, engagement, and education programming.

David McDonald

David McDonald

Founder and CEO

Matthew Bradley

Matthew Bradley

Vice President of Insights

Chris Snell

Chris Snell

Executive Advisor of Counsel

Dave Chlastosz

Dave Chlastosz

President

Victoria Carlson

Victoria Carlson

Creative Director

Ian Chuang, MD

Ian Chuang, MD

Medical Advisor of Counsel

Diane McDonald

Diane McDonald

Chief People Officer

Katie Clem

Katie Clem

Strategic Account Manager

Lucile Luttrell

Lucile Luttrell

Bookkeeper

Brian Shakley

Brian Shakley

EVP and Partner

Lauren Surmann

Lauren Surmann

Art Director

Jean-Guy Blais

Jean-Guy Blais

Psychometrician

David McDonald

David McDonald

Founder and CEO

Diane McDonald

Diane McDonald

Chief People Officer

Matthew Bradley

Matthew Bradley

Vice President of Insights

Katie Clem

Katie Clem

Strategic Account Manager

Chris Snell

Chris Snell

Executive Advisor of Counsel

Dave Chlastosz

Dave Chlastosz

President

Brian Shakley

Brian Shakley

EVP and Partner

Victoria Carlson

Victoria Carlson

Creative Director

Lauren Surmann

Lauren Surmann

Graphic Designer

Ian Chuang, MD

Ian Chuang, MD

Medical Advisor of Counsel

Lucile Luttrell

Lucile Luttrell

Bookkeeper

Jean-Guy Blais

Jean-Guy Blais

Psychometrician

David McDonald

David McDonald

Founder and CEO

Dave Chlastosz

Dave Chlastosz

President

Diane McDonald

Diane McDonald

Chief People Officer

Brian Shakley

Brian Shakley

EVP and Partner

Matthew Bradley

Matthew Bradley

Vice President of Insights

Victoria Carlson

Victoria Carlson

Creative Director

Katie Clem

Katie Clem

Strategic Account Manager

Lauren Surmann

Lauren Surmann

Art Director

Chris Snell

Chris Snell

Executive Advisor of Counsel

Ian Chuang, MD

Ian Chuang, MD

Medical Advisor of Counsel

Lucile Luttrell

Lucile Luttrell

Bookkeeper

Jean-Guy Blais

Jean-Guy Blais

Psychometrician