We believe that the voice of your brand is inextricably linked to the experiences your brand creates—and our unique, end-to-end approach is dedicated to cultivating positive experience and outcomes for you and the patients you serve.
To Engage, Understand, and Empower
It’s powerful. It works. It’s scientifically human.
Our approach is simple:
UNDERSTANDINGWe use qualitative (and quantitative) research methods to understand the needs and motivations of targeted stakeholders.
Our insights work fuels desired strategic outcomes across the healthcare ecosystem and supports the development of brand marketing strategy; service line marketing strategy; regulatory filings; commercialization strategies; patient support programs; and stakeholder education programs.
LIFT uses a proprietary tool called the LIFT Insights Canvas™ to understand the patient and caregiver journeys, as well as their related needs, motivations, fears, hopes, and beliefs. We artfully link the voice of a healthcare organization and/or brand to the experience of the people and populations it serves and supports.
THINKINGWe champion the principles and protocols of design thinking to challenge and empower solution design.
This is how we bring patient understanding and solution design together—we take what we learn from the patient (and related stakeholders) and we create maps, personas, elicitation tools, design workshops, manuals, and various other materials for use in multi-stakeholder co-creation activities focusing on a particular problem or area of interest.
Through the lens of design, LIFT helps our clients create powerful strategies & tactics intended to champion the human condition while delivering on clinical, business, and financial objectives.
STRATEGYWe create strategies that are fueled by human insights and borne of a multidisciplinary design thinking approach.
Our strategic guidance reflects the human voice of our clients’ stakeholders (patients, healthcare providers and practitioners, caregivers, and others) and our strategic plans invariably seek to nurture authentic opportunities to capture, cultivate, and impact what we refer to as Share of Experience™.
In marketing, voice is thought of as the words, pictures, values, beliefs, and actions that our clients and their brands espouse. We know that marketing is intended to move a consumer to action—and we help our clients engage with, educate, empower, and activate patient and consumer action that is grounded in competency and accountability.
1. We don’t force things to happen—we let happen what wants to happen.
2. We treat each other with mutual respect and high personal regard.
3. We champion empathy and human understanding to uncover underlying truths that shape compelling experiences.
4. We believe that every person offers an expert perspective that is invaluable in understanding our healthcare system and the brands that support it.
“Stakeholders respond more positively to brands that reflect their unique values and sensibilities—thereby elevating the brand through the lens of empathy and human understanding.”
We are relentlessly curious marketing experts, patient education strategists, designers, artists, brand strategists, anthropologists, entrepreneurs, journalists, content developers, documentary filmmakers, scientists, public health advocates, ethnographers, and design thinking professionals. We enjoy the challenges of working in the largest and most disrupted industry in the world. We are dedicated to excellence and are willing to do the difficult work our clients expect of us. Get to know us and learn what we bring to the table—our team can help you do a better job understanding stakeholders and designing more impactful marketing, engagement, and education programming.
CEO & Co-founder
Executive Vice President
Vice President, Insights
Chief People Officer
Co-founder & Executive Creative Director
Associate Creative Director
Strategic Account Manager
Executive Advisor of Counsel
Ian Chuang, MD, MS, CCFP
Medical Advisor of Counsel