Illuminating the human condition to improve strategic outcomes in healthcare.

We help healthcare marketers and patient advocates better understand the people they serve by approaching healthcare marketing and education through a human-centered lens.
WHAT WE DO

Understanding Fuels Thinking Fuels Strategy

At LIFT, our team of experts help bring clarity and context through proprietary and integrated applications of ethnography and design thinking programming, harnessing the power of empathy to unlock actionable insights and strategies that influence what stakeholders THINK, FEEL, and DO.

LIFT CAN HELP IF:


1. You are seeking to leverage empathy and human understanding in order to inform marketing and patient empowerment strategies and tactics.

2. You are genuinely interested in learning and understanding the lived experience of patients, consumers, and other stakeholders.

3. You desire to involve people from diverse backgrounds both inside and outside of your organization in the co-creation of your marketing and education programming.

Beebe Healthcare Case Study
Velano Vascular Case Study
FORWARD Case Study
WHAT WE’VE DONE

The Pudding

Whether it’s where the proof is or you’re in the mood to skip everything else and eat dessert first, here are some examples of how we’ve leveraged design thinking protocols and anthropology to, ultimately, promote behavior change and positively impact consumer competency for populations big and small.
WHAT WE’VE DONE

The Pudding

Whether it’s where the proof is or you’re in the mood to skip everything else and eat dessert first, here are some examples of how we’ve leveraged design thinking protocols and anthropology to, ultimately, promote behavior change and positively impact consumer competency for populations big and small.
Beebe Healthcare Case Study
Velano Vascular Case Study
FORWARD Case Study

How Providers and Pharma Brands Can Better Serve Patient Needs Post-COVID

Pharma brands and providers must get ahead of the looming patient financial and wellbeing crises. Understanding the patient journey is the first step.

Reflecting on Patient Sentiment & Experience: The Health Benefits of Slowing Down

The health benefits of slowing down are proven, but our reality demands we accomplish more with less time. Find out the 5 key benefits of slowing your pace.

Empower Lasting Behavioral Change Through Better Patient Understanding

Changing patient behavior in a positive way is a challenge during this pandemic. Discover how behavioral science can help enact this important change.

PODCAST: Leveraging Ethnography and Design Thinking to Advance Human-Centered Innovation in Healthcare

LIFT founder and CEO David McDonald recently appeared on thew Wexford Science & Technology’s podcast, The Commons, to talk about his book and explore how innovation and human-centricity in healthcare can persevere in a post-pandemic climate.

WHAT MAKES US DIFFERENT

Design Thinking Foundation

It’s more than considering the patient first. It’s understanding how they think, impacting how they feel, and changing what they do.
WHAT OUR CLIENTS SAY

We were eager to leverage a more innovative approach to marketing and external affairs and I needed a solid and responsible partner. LIFT brings tremendous value—their use of anthropology and design thinking has changed the way we approach patient and consumer engagement across our system.”

Alex Sydnor

Chief Strategy Officer, Beebe Healthcare

“The growing interest in patient voice and real world evidence that comes from anthropology and human understanding is foundational to the work we do … not only in the drug development phase but also in the post-marketing safety spaces. LIFT offers an amazing set of tools and capabilities that truly illuminates the core of patient voice and experience.” 

Andres Gomez

VP and Head of Epidemiology, Bristol Myers Squibb

LIFT’s ethnography driven approach to brand discovery and development has completely re-energized our organization. By becoming immersed in our culture and synthesizing our mission through the lens of design, we were able to co-create a new brand that champions not only who we are, but also the future we aspire to.”
Kaleb Michaud

Co-Director, FORWARD—The National Databank for Rheumatic Diseases

“Working with LIFT has been a fantastic experience. Their design thinking workshops have brought together the many stakeholders we work with in an environment that has helped us to better understand everyone’s experience and together build important tools for enrolling patients in research studies.”
Emily von Scheven, MD, MAS

Chief, Division of Pediatric Rheumatology, UCSF

Our client roster is comprised of an esteemed list of pharmaceutical, device, life science, and consumer healthcare providers—not all of whom are named here. For an expanded list of current and past clients, named references, work samples, and a deeper look into the future of healthcare research, marketing, and communications, please contact us today.