Illuminating the human condition to improve strategic outcomes in healthcare.

We partner with patient-focused marketing and education professionals to better understand the people they serve—leveraging anthropology and design thinking to engage, educate, and empower consumers across the entire healthcare vertical.
WHAT WE DO

Understanding Fuels Thinking Fuels Strategy

At LIFT, our team of experts help bring clarity and context through proprietary and integrated applications of ethnography and design thinking programming. Our clients harness the power of the LIFT Solution Design Praxis to unlock actionable insights and strategies that influence what stakeholders THINK, FEEL, and DO.

LIFT CAN HELP IF:

1. You are seeking to leverage empathy and human understanding in order to inform marketing and patient empowerment strategies and tactics.

2. You are genuinely interested in learning and understanding the lived experience of patients, consumers, and other stakeholders.

3. You desire to involve people from diverse backgrounds both inside and outside of your organization in the co-creation of your marketing and education programming.

Beebe Healthcare Case Study
Velano Vascular Case Study
FORWARD Case Study
WHAT WE’VE DONE

The Pudding

Whether it’s where the proof is or you’re in the mood to skip everything else and eat dessert first, here are some examples of how we’ve leveraged design thinking protocols and anthropology to, ultimately, promote behavior change and positively impact consumer competency for populations big and small.
WHAT WE’VE DONE

The Pudding

Whether it’s where the proof is or you’re in the mood to skip everything else and eat dessert first, here are some examples of how we’ve leveraged design thinking protocols and anthropology to, ultimately, promote behavior change and positively impact consumer competency for populations big and small.
Beebe Healthcare Case Study
Velano Vascular Case Study
FORWARD Case Study

Principles in Practice: LIFT Helps Velano Vascular Uncover Human-Centered Insights to Change the Standard of Care

LIFT leveraged human-centered insights from patients and healthcare providers to form a brand that is forever changing the standard of inpatient hospital care and delivery.  It’s safe to say that you or someone you know has had a negative blood draw experience....

Healthcare Marketers Should Be Empathic by Discipline

Empathy is a buzz word many companies and brands are using to signal selflessness and to show they care for others. It’s progress … empathy should be used in business—and must be used in healthcare.

The Most Overlooked Reason to Conduct Market Research

It’s widely taught by healthcare market research companies that there are two reasons to conduct market research. Problem-seeking and problem-solving. As true as this may be, there’s a third reason that often remains unspoken—understanding.

How Community-Based Marketing Aligns Healthcare Messaging with Patient Experience [Part 2 of 2]

The most important social network for your hospital isn’t online. It’s in your community. Learn how you can tap into often overlooked insights by adding qualitative research methods to your market research toolkit.

How to Contextualize Market Research Data to Paint a More Complete Picture [PART 1 of 2]

If you are only using quantitative methods such as digital surveys to gain an understanding of your market, you could have unseen factors undermining your hospital’s marketing strategy.

WHAT MAKES US DIFFERENT

LIFT Offers a Unique End-to-End Solution

Our proprietary framework offers our clients an end-to-end solution that honors the patient voice while championing the iterative nature of design—bringing several benefits to the value table:
  • Marketing insights pull-through in a wildly potent manner.
  • Process maintains a human-centric lens throughout.
  • Patients & stakeholders involved throughout solution design.
  • Approach is iterative, holistic and inductive.
  • Work product is rigorous, providing great confidence in solution design.
  • Solutions are contextual & built at ground level with the patient.
  • Marketing investment is leveraged for maximum value.
  • A one-stop agency partner who understands the journey from start to finish.
WHAT OUR CLIENTS SAY

We were eager to leverage a more innovative approach to marketing and external affairs and I needed a solid and responsible partner. LIFT brings tremendous value—their use of anthropology and design thinking has changed the way we approach patient and consumer engagement across our system.”

Alex Sydnor

Chief Strategy Officer, Beebe Healthcare

“The growing interest in patient voice and real world evidence that comes from anthropology and human understanding is foundational to the work we do … not only in the drug development phase but also in the post-marketing safety spaces. LIFT offers an amazing set of tools and capabilities that truly illuminates the core of patient voice and experience.” 

Andres Gomez

VP and Head of Epidemiology, Bristol Myers Squibb

LIFT’s ethnography driven approach to brand discovery and development has completely re-energized our organization. By becoming immersed in our culture and synthesizing our mission through the lens of design, we were able to co-create a new brand that champions not only who we are, but also the future we aspire to.”
Kaleb Michaud

Co-Director, FORWARD—The National Databank for Rheumatic Diseases

“Working with LIFT has been a fantastic experience. Their design thinking workshops have brought together the many stakeholders we work with in an environment that has helped us to better understand everyone’s experience and together build important tools for enrolling patients in research studies.”
Emily von Scheven, MD, MAS

Chief, Division of Pediatric Rheumatology, UCSF

Our client roster is comprised of an esteemed list of pharmaceutical, device, life science, and consumer healthcare providers—not all of whom are named here. For an expanded list of current and past clients, named references, work samples, and a deeper look into the future of healthcare research, marketing, and communications, please contact us today.