Illuminating the human condition to improve strategic outcomes in healthcare.

We partner with patient-focused marketing and education professionals to better understand the people they serve—leveraging anthropology and design thinking to engage, educate, and empower consumers across the entire healthcare vertical.

WHAT WE DO

Understanding Fuels Thinking Fuels Strategy

At LIFT, our team of experts help bring clarity and context through proprietary and integrated applications of ethnography and design thinking programming. Our clients harness the power of the LIFT Solution Design Praxis to unlock actionable insights and strategies that influence what stakeholders THINK, FEEL, and DO.

HOW WE DO IT

LIFT CAN HELP IF:

1. You are seeking to leverage empathy and human understanding in order to inform marketing and patient empowerment strategies and tactics.

2. You are genuinely interested in learning and understanding the lived experience of patients, consumers, and other stakeholders.

3. You desire to involve people from diverse backgrounds both inside and outside of your organization in the co-creation of your marketing and education programming.

WHAT WE’VE DONE

The Pudding

Whether it’s where the proof is or you’re in the mood to skip everything else and eat dessert first, here are some examples of how we’ve leveraged design thinking protocols and anthropology to, ultimately, promote behavior change and positively impact consumer competency for populations big and small.

MORE CASE STUDIES

WHAT WE’VE DONE

The Pudding

Whether it’s where the proof is or you’re in the mood to skip everything else and eat dessert first, here are some examples of how we’ve leveraged design thinking protocols and anthropology to, ultimately, promote behavior change and positively impact consumer competency for populations big and small.

MORE CASE STUDIES

Exploring the Consumer Journey Through Design

Today’s healthcare consumers have a multitude of information and technology at their fingertips. How do we grapple with this dynamic in healthcare marketing and strategy?

The Little-Known Biopsychosocial Model Has Big Implications for the Healthcare Industry Today

Healthcare and Pharma stakeholders are doubling down on a patient-centric approach. Why the change and where did this pivot begin? Find out more.

How Human-Centered Decision Support Strategies Can Ease the Patient Journey

The patient care journey is an active learning process for patients and caregivers alike. Discover how to better support and empower those on the illness journey.

Break the Mold: Use Design Thinking to Buck Traditional Healthcare Marketing Norms

To get beyond on the rut of repetition, use design thinking in your healthcare marketing approach. Learn 3 tips to begin incorporating this powerful framework.

Wicked Design Question: How Do You Market a Vaccine To a Hesitant and Skeptical Population?

How do you develop a vaccine marketing strategy for a public that questions its safety and efficacy? Discover 6 impactful ways to do just that.

WHAT MAKES US DIFFERENT

LIFT Offers a Unique End-to-End Solution

Our proprietary framework offers our clients an end-to-end solution that honors the patient voice while championing the iterative nature of design—bringing several benefits to the value table:

Marketing insights pull-through in a wildly potent manner.

Process maintains a human-centric lens throughout.

Patients & stakeholders involved throughout solution design.

Approach is iterative, holistic and inductive.

Work product is rigorous, providing great confidence in solution design.

Solutions are contextual & built at ground level with the patient.

Marketing investment is leveraged for maximum value.

A one-stop agency partner who understands the journey from start to finish.

GET TO KNOW US BETTER

WHAT OUR CLIENTS SAY

“We were eager to leverage a more innovative approach to marketing and external affairs and I needed a solid and responsible partner. LIFT brings tremendous value—their use of anthropology and design thinking has changed the way we approach patient and consumer engagement across our system.”

Alex Sydnor

Chief Strategy Officer, Beebe Healthcare

“The growing interest in patient voice and real world evidence that comes from anthropology and human understanding is foundational to the work we do … not only in the drug development phase but also in the post-marketing safety spaces. LIFT offers an amazing set of tools and capabilities that truly illuminates the core of patient voice and experience.”

Andres Gomez

VP and Head of Epidemiology, Bristol Myers Squibb

“LIFT’s ethnography driven approach to brand discovery and development has completely re-energized our organization. By becoming immersed in our culture and synthesizing our mission through the lens of design, we were able to co-create a new brand that champions not only who we are, but also the future we aspire to.”

Kaleb Michaud

Co-Director, FORWARD—The National Databank for Rheumatic Diseases

“Working with LIFT has been a fantastic experience. Their design thinking workshops have brought together the many stakeholders we work with in an environment that has helped us to better understand everyone’s experience and together build important tools for enrolling patients in research studies.”

Emily von Scheven, MD, MAS

Chief, Division of Pediatric Rheumatology, UCSF

Our client roster is comprised of an esteemed list of pharmaceutical, device, life science, and consumer healthcare providers—not all of whom are named here. For an expanded list of current and past clients, named references, work samples, and a deeper look into the future of healthcare research, marketing, and communications, please contact us today.

Interested in Learning More?

If you would like to take a deeper look at LIFT or to better understand our unique end-to-end approach to solving complex marketing and patient communications programs, please let us know. We will gladly share a deeper look into how we do it.

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Interested in Learning More?

If you would like to take a deeper look at LIFT or to better understand our unique end-to-end approach to solving complex marketing and patient communications programs, please let us know. We will gladly share a deeper look into how we do it.

First Name*
Last Name*
Email*
Organization Name
Job Title
Country*
Phone
Message*
*
We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Policy.
- I agree
Would you like to receive human-centered marketing insights in your inbox? We'll send you a few emails each month with fresh perspective on healthcare marketing strategy.
- Sign me up!